UX/CRO landing pages
See just a few of the optimized pages I've designed for clients using research & qualitative/quantitative sources of data, UI design,conversion rate optimization best practices, iterative A/B testing, and my background in front-end development.
ActiveCampaign
Design process: Conducted a competitor analysis and used proprietary survey results from customers, as well as CRO/UI design best practices, to uncover insights from CRM software buyers to guide design decisions and content strategy. The creative process included on-brand asset creation (backgrounds/icons/ and additional design assets), copy-editing/copy-writing, and image selection/editing, and more. Page then went through design review, followed by stakeholder review to gather feedback and finalize the design.
Development: Used HTML, CSS, and JavaScript to customize the design including micro-interactions.
In-Market Testing: Additionally, A/B testing was run on the impact of adding competitor comparison analysis on the page to discover the impact on CVR.
Results: Client saw a 74% increase in conversion rate in their B2B campaign.
Skills used: Research, CRO/UI Design, Mobile Design, Photoshop/Illustrator, Front-end coding
Zingle
Design process: Conducted a competitor analysis and used proprietary survey results from customers to uncover insights from SMS Marketing software buyers to guide design decisions and content strategy. Designed the page using CRO and UI/visual design best practices. The creative process included on-brand asset creation (backgrounds/icons), copy-editing/copy-writing, and image selection/editing and more. Page then went through design review, followed by stakeholder review to gather feedback and finalize the design.
Development: Used HTML, CSS, and JavaScript to customize the design, add micro-interactions, and build out a multi-step form.
Results: Client saw a 288% increase in conversion rate in their B2B campaign.
Skills used: Research, CRO/UI Design, Mobile Design, Photoshop/Illustrator, Front-end coding
SAP
Design process: Conducted a competitor analysis and used proprietary survey results from customers, as well as CRO/UI design best practices, to uncover insights from ERP software buyers to guide design decisions and content strategy. Designed within strict brand guidelines and used primarily client-provided marketing materials. Provided copy-editing/copy-writing, image selection/editing and more. Page then went through design review, followed by stakeholder review to gather feedback and finalize the design.
Development: Used HTML, CSS, and JavaScript to customize the design including micro-animations and button transitions.
In-Market Testing: The final form placement on the page was A/B tested, as I hypothesized that using the 'foot-in-the-door' marketing psychological technique would encourage higher conversions from potential buyers.
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Results: Client saw a 104% increase in conversion rate with the foot-in-the-door variant which performed better in-market with ERP software customers for SAP's B2B campaign.
Skills used: Research, CRO/UI Design, Mobile Design, Front-end coding, A/B Testing
Viewpoint
Design process: Conducted a competitor analysis and used proprietary survey results from customers, as well as CRO/UI design best practices, to uncover what was most important to construction software buyers and to guide design decisions and content strategy. The creative process included on-brand asset creation (icons, creating backgrounds, vector images), copy-editing/copy-writing, and image selection/editing and more. Also, strategically placed statistics to build credibility with buyers in close proximity to an area of hesitation - the form, to encourage increased conversions.
Development: Used HTML, advanced CSS, and JavaScript to customize the design, add micro-interactions, button interactions, and form design.
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Results: Client saw a 9,063% increase in conversion rate in their B2B marketing campaign.
Skills used: Research, CRO/UI Design, Mobile Design, Photoshop/Illustrator, Front-end coding